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Give other businesses permission to give away
a free subscription to your e-zine as a bonus for a
product they sell. You want the product or service
to be related to your e-zine though. Just think, you
could have a lot of businesses offering your e-zine
to their customers.
Increase your traffic by holding free teleclasses.
You can refer people to your web site for more
information. You can also mention things you sell at
the end or during the teleclass. You could offer one
daily, weekly or monthly. You could also invite
other experts to speak and teach.
Utilize the free content which is freely available
on the Internet. Publish one article on a single web
page with your main web site link then upload it as
a doorway or lead page. You would then just submit
it to search engines and web directories. Also place
an ad for your e-zine on the lead page to capture
visitors’ e-mails.
Change the benefits on your product ad from
text to links. When people click on the link, it will
take them right to the order page. It'll give them an
urge to buy your product. People will usually click
on links because they think they might be getting one
of the benefits for free.
Form a strategic alliance with other related but
non-competing businesses. You'll be able to beat
your competition by selling to a larger audience,
sharing advertising costs, trading business strategies,
bartering both goods and services, gaining new
products to sell, packaging products together, etc.
Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon
a time ..." Another example would be, "Last year,
one of my friends and I were..."
Publish the results of any tests your product has
passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc. For
example, you could say, "Our product has passed
all safety tests required by law." Another example,
"We don't sell any product unless it passes our
rigorous durability test first."
List all the ways your product is different from
your competition's. Include in your ad copy all the
differences which make your product better than
theirs. For example, you could say, "Our product
comes with a 5 year warranty unlike the competition."
Another example, "Our competition doesn't offer
any bonuses but we offer 5 of them!"
Give a percentage of your profits to a cause your
customers would like. It could be a charity, school,
environmental improvements, etc. For example, you
could say, "Our business will donate $2.50 from
each product sold to the local library to help teach
kids how to read."
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