10 Eye Popping, Jaw Dropping Ad Copy Secrets

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.


2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.


3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.


4. Include an article or review that has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.


5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they're getting a good deal and it will increase the
value of your product.


6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and statements
on your ad copy.


7. Include your own picture on your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.


8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.


9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don't purchase your
product.


10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Take on as many of your business' chores as you
can handle; outsource what you can't. Only you can
determine how your business operates. You don't
want too many people making all your decisions,
but you don't want to take on so much responsibility
that you become a workaholic.


Make your testimonials more powerful. You can
have people include pictures, handwritten signatures
and normal net contact information with each
testimonial. Other ideas would be to have people
produce an online audio sound bite or video clip of
themselves, home or cell phone numbers, proof of
their credibility or authority, etc.


Give your free bonus products extra perceived
value. Don't use the phrase "Free bonuses", use the
phrase "You will also get…". People won't assume
they're free and it will make the person think they
are worth more money. People usually assume free
bonuses are just leftover things from your business
that are not worth much.


If you're selling an electronic product, like an
e-book or report, include your ad for your back-end
product somewhere inside the electronic product.
For example, on the last page, title page, index, table
of contents, glossary, etc. If you liked the product,
wouldn't you buy again from that company?


Have some jackets printed with your web site
address and other business information. Give
them away to family and friends. When it's too cold
for T-shirts, you can wear jackets. When your kids
wear them to school, other kids may see your web
site information and tell their parents about it.


Test your ads by using autoresponders. You can
have people e-mail your autoresponders to get
more information and you just check your traffic
reports. For example, you could publish your
advertising copy and tell them your product will be
released on a certain date. You then could have
them e-mail an autoresponder to be reminded when
it's released.


Most people want to get over obstacles so that
they can achieve their goals. Tell your prospects
which goals they'll achieve by ordering your product.
For example, you could say, "Just imagine getting
back into your prom dress or going out in public
without being stared at."


Don't make your banner ads look like ads. Most
people ignore banner ads. Design them to look like
content and have people click to read the rest. For
example, you could say, "How To Increase Your
Sales By 200% by Larry Dotson. To Read Click
Here!"


Lead your prospects to imagine modeling themselves after
someone they admire. People tend to follow and model other
people. If people read a testimonial, they will read how
the person benefited from buying your product. They will
model themselves after the person and buy the product
because they feel they will gain the same benefits.