10 Killer Ways To Defeat Your Competition

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

1. Offer free original content. It's important to give
your visitors information they can't find anywhere
else. If you're the only source, they'll visit your site.


2. Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better.


3. Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit.


4. Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience.


5. Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money.


6. Make your web site look professional. You want
to have your own domain name, easy navigation,
attractive graphics, etc.


7. Let people read your ad before they get to your
freebie. When you use free stuff to lure people to
your web site list it below your ad copy.


8. Attract the target audience that would buy your
product or service. A simple way to do this is to
survey your existing customers.


9. Test and improve your ad copy. There are many
people who write an ad and never change it. Make
sure you get the highest possible response rate.


10. Give people an urgency so they buy now. Many
people are interested in your product but they put
off buying it until later and eventually forget about it.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Team up with other e-zines that have the same
target audience. Combine subscriber bases and then
publish one e-zine together to increase subscribers.
You could all include your ads and announcements
in the e-zine. You could also take turns for the top
advertising space.


Hire a business coach to help improve you and
your business. That could help increase your sales,
motivate you, balance your workload, etc. It would
be like renting an extra brain. You would have
double the thinking power.


Ask your visitors to sign up for a chance to get
a web site award. Have them e-mail you their contact
and web site information. You can e-mail the web-
master and tell him/her if they are the winner or not.
Include your signature file at the end of your e-mail
mentioning a product you sell.


Offer freebies that are related to the product you
are selling. It could be free monthly updates, a free
e-zine, free consulting, etc. Other rarely-used freebies
could be an extended guarantee or warranty, a free
coupon for some other business’ product or free
lifetime product replacement.


Don't use site content your target audience isn't
interested in. If people are coming to your site to
find information about fishing, don't include soccer
content. That rule also applies to your free e-zine,
your free e-book, the products you sell, the affiliate
programs you promote, etc.


Introduce yourself in your ad copy. Haven't you
ever read ad copy and wondered who was selling
the product halfway through? It's a big turn-off. For
example, you could say, "Hello my name is (your
name and a little about yourself).” Another example,
"It's (your name) here, I'm going to tell you about..."


Make residual income from your customers by
selling back-end products. If you don't have any,
you could sign up to related affiliate programs. For
example, you could say "Thanks for ordering our
product. If you would like to learn more about web
marketing, I highly recommend (affiliate product)!"


Create two versions of your e-zine so people
can choose if they want ads included with it or not.
This'll attract the people who hate ads to subscribe.
You could also charge a subscription fee to the
e-zine without ads. This will make up for the lost
advertising revenue.


Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new "how to" articles.
For example, if there is a hot or popular news story
going on, you could somehow relate it to your web
site’s theme.