10 Killer Ways To Make Your Online Testimonials More

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

Believable

1. PICTURES
Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials more
credibility.


2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.


3. ONLINE AUDIO
You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording's by typing "real audio" at a search engine.


4. POSTCARDS
Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because
it will have a post mark on it.


5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining
to read.


6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan
and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel
of realism.


7. RECORDINGS
You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.


8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it's from and who it's to.


9. CONTACT INFORMATION
When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to ask
your current customers questions about your product
or service before they buy. Usually, they will trust
them more than you.


10. ONLINE VIDEO
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording's by typing "real video" at a search engine.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

You could publish any positive reviews you have
received about your free e-zine on your web site.
For example, you could say, "Just read this review
from (publication name) about our free e-zine!"
Another example, "Check out our e-zine review in
(magazine name)!"


Survey your target audience to find out things
you have in common with them and use them in
your ad. People like people who are like themselves.
For example, you could say, "Like you, I also have
been scammed in the past.” Another example, “You
and I both know that it sucks to pull weeds by
hand.”


Test and redesign your banner ads till you get
your desired click-through rate. Once you do, join
many banner exchanges and buy ad space. For
example, if you achieved 10 clicks per hundred
viewers then placed your banner in 30 places and
got 100 viewers per day from each place, that
would be 9000 visitors per month!


Include content and free items on your web site
that promote the products you're selling. If people
don't read your ads, they may read what you’re
offering. For example, if you have freebies they can
download, like software, include your ad in it.
Another example, if you publish free articles, place
your ad in the middle or at the end of the article.


Have some jackets printed with your web site
address and other business information. Give
them away to family and friends. When it's too cold
for T-shirts, you can wear jackets. When your kids
wear them to school, other kids may see your web
site information and tell their parents about it.


Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc. You
could make the freebie even more valuable to them
if you allow them to give it away with their
own customized links in it.


Attract a lot more customers by giving them clear
ordering instructions. Give them all the information
they need so they can complete their order easily.
For example, you could say, "Please fill out all of the
order form below. We accept all major credit cards
and online checks. Please click the "Order" button
only once. You don't want to get double charged."


Anticipate any objections your visitors may have
about your product’s offer. You must research your
target audience's needs and wants. For example,
your target audience may not like businesses that
use free web site domains. Another example, they
may not like to buy from web sites that don't accept
offline checks.


Motivate your prospects to imagine what you are
writing is fact. When writing your ad copy use words
and phrases that trigger people to think you're
absolutely right. Just remember, the words will be
more powerful if you create credibility for you or
your business first. Examples: Always... The reality
is... As a matter of fact ... The right thing to do
is .... When people see or hear these words and
phrases, they will associate them with you as being
absolutely right, without thinking twice or needing
proof. This is because most of the time people are
in the lazy reading and thinking mood.