10 Killer Ways To Sell Your Back-End Products

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

A back-end product is a product you attempt to sell
your customers after they have recently purchased a
related product from your business.

If you're not trying to sell back-end products to your
customers, you're making a big mistake. It is easier to
sell to existing customers than it is to sell to new ones
who don't trust your business yet.

Below are ten killer strategies you can use to sell your
back-end products to your existing customers:

1. When you ship people the first product they bought,
insert a flyer or brochure for your back-end product
in the package.


2. Give customers a free subscription to a customers
only e-zine when they buy your product. You could
include your ad for your back-end product in each
issue.


3. Send your customers greeting cards on holidays or
on their birthday. Include a small advertisement inside
the card for your back-end product.


4. After people order your first product from your web
site, take them to a "thank you" web page and include
your back-end product ad on that page.


5. Send customers a free surprise gift after they order
your first product. You could attach another ad with
the free gift for your back-end product.


6. If you're selling an electronic product, like an ebook,
include your ad for your back-end product somewhere
inside the electronic product.


7. Give your customers a free membership into your
"customers only" private site. You could include your
ad for your back-end product somewhere inside
the private site.


8. Contact your customers by phone and ask them if
they were happy with their purchase. You could tell
them about your back-end product.


9. Send your customers a thank you letter by mail or
e-mail. You could mention your back-end product
somewhere on the letter.


10. Ask your customers if they want to be updated in
the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates.


Your business will have a greater chance of surviving
when you attempt to sell back-end products to your
existing customers.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Team up with your weaker competitors to beat
your stronger ones. You can create win/win joint
venture and cross-promotion deals with them. You
could share marketing and advertising costs, create
new products and services, share skills and strategies,
trade leads, etc.


Build strong relationships with your customers.
Invite them to company meetings, luncheons,
workshops or seminars. Create special events for
your customers, like parties, barbecues, dances etc.
It will make them feel important when you include
them in regular business operations and special events.
Treat them like you would your best friend or family
member.


Utilize holidays to increase your visitors or sales.
You could give away free electronic greeting cards,
hold discounts, send customers holiday cards, etc.
Also don't forget to reward your employees on most
holidays. A happy employee can help you increase
your sales and visitors too.



Most people want to gain pleasure. Tell your
prospects how much pleasure or the benefits they
will gain if they purchase your product. For example,
you could say, "Picture yourself lying on a beautiful
sandy beach with nothing to look at but palm trees
and a stunning blue ocean."


Give people plenty of things to do at your web
site. Allow them to submit classified ads, play
interactive games, add their link, sign your guest
book, etc. This will keep them busy and they will
have a higher chance of seeing your ad a couple of
times and buying your product or service.


Allow your subscribers to collect things from each
issue of your e-zine. It could be e-books or software.
They'll tell others and those people will subscribe too.
For example, you could say, "In each issue of our
e-zine we will be giving away a new limited edition
business report! Collect them all!"


Use less than seven points in your ad copy. If
you start revealing too many topics, your readers
might get confused and quit reading. Your points
could be your benefits, guarantees, testimonials,
closing, opening, postscripts, and headline. Some
other points would be features, case studies,
customer lists, etc.


Ask your customers if they want to be updated
in the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates. If they sign up this usually means they
really like and trust your business because they
know ahead of time all they will be getting are
product offers. These people will be the easiest to
sell to.


People want to save money. They may want to
invest for the future or save for a big purchase.
This will make them feel more secure. For example,
on your web site you could publish articles on how
to save or invest money. Another example would
be to give them free money-management software.


Give your visitors an instant article directory. Tell
your visitors they can instantly add a free article
directory to their web site by linking to yours. Just
place your ad or banner ad on top of the article
directory for your main web site. You could also
have your own article in a prime position for
republishing.