10 Reasons Why People Don't Buy From You

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

1. You don't make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won't sell their e-mail address
and all their information will be kept confidential.


2. You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don't list any
testimonials or guarantees included in your ad.


3. You don't remind people to come back and visit.
People usually don't purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.


4. You don't let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
"About Us" on your web site. Include your business
history, profile of employees, contact information etc.


5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.


6. You don't make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.


7. You don't let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you're selling.


8. You don't attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.


9. You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.


10. You don't give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Use pictures or graphics on your web site that
support the product you're selling. They could give
your visitors a clearer vision of your product, the
benefits of the product, people's emotion when they
own the product, etc. You could also use ‘before’
and ‘after’ pictures.


Create a free e-zine. Use your e-zine to advertise
the affiliate programs you've joined. Submit your
e-zine to online e-zine directories and promote it on
your web site. Trade e-zine ads with other publishers.
Announce your e-zine to e-zine announce lists.


Allow people to lease your products. It's like
renting them but they have the option of buying at
the end of the lease. For example, if you were
leasing out computers, the customers would pay you
a monthly fee. If they returned the computer at the
end of their lease, you could lease it out again to
someone else, or even sell it.


Add a free e-book directory to your web site.
People will visit your site to download, study and
read new information. If you do add one, offer
e-book related products. Those people might decide
they want to create their own e-book and submit
it to your directory.


Increase your sales by e-mailing full page ads to
your e-zine subscribers. Remember to tell people
before they subscribe or they may consider it spam.
For example, you could say, "By subscribing to this
e-zine we occasionally send out solo ads from our
advertisers. This is how we can afford to give you
this quality and original information for free."


Give your visitors lots of choices so they don't
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.
For example, “Choose the Basic or Deluxe.”
Another example, “Order by web site, phone or
fax.”


Attract more subscribers to your free e-zine by
giving them free bonuses like e-books, software,
online services and other incentives. For example,
you could say, "Get A Free E-book For Subscribing
To Our Award Winning Marketing E-zine!" Another
example, "Receive A Free Ad In Our E-zine When
You Subscribe!"


Tell your prospects that you offer free delivery.
This may cost you a bit of money but you will gain
the extra customers to make up for it. For example,
"Unlike our competition we have free delivery!"
Another example, "FREE Shipping! To The First
500 Who Order!"


Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it. You could also offer free items
or affiliate commissions. Another idea would be to
offer them an ad on your web site too.