10 Sizzling Ways To Improve Your Ad Copy

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

1. You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.


2. You could add some sub headlines on your ad
copy. Sub headlines act just like headlines; they
grab the readers attention. They'll keep the readers
interested as they continue to read your ad.


3. You could ask your reader questions through out
the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions
you ask should persuade the reader into buying.


4. You could highlight keywords through out your
ad copy. The keywords should be attractive to
your target audience. You could highlight them with
color, underlines, italics, etc.


5. You could bullet or indent your benefits on your
ad copy. Must people won't read a whole ad copy,
so make your products benefits standout and you
won't lose the sales from all the skimmers.


6. You could change the size of your text on your
ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline
and major points to be larger so they will standout.


7. You could raise or lower the price on your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lesson your product's value.


8. You could add proof of results on your ad copy.
You should include testimonials, endorsements,
and factual statistics to prove your product's claims.


9. You could add special offers on your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc.


10. You could eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Use guest books to improve your web site. Your
visitors will leave good and bad comments. Review
the comments and use them to improve your site.
You can find out critical things, like how people like
navigating around your web site, if the design looks
professional, etc.


Make your target audience's experience reading
your ad positive. You could educate them, tell a
joke to make them laugh or compliment them to
make them feel good. If their experience is enjoyable
that's all it might take for them to decide to buy your
product, subscribe to your free e-zine or join your
affiliate program. All these actions can lead to income
for you.


Organize your web site in a logical and profitable
sequence. You don't want to give away a freebie
before they learn about the product(s) you're selling.
Make your visitors see at least one or two of your
ads before they get to your freebie. Then include
those ads somewhere in or around your freebie.


Spend money on targeted advertising instead of
mass media advertising. You don't want to waste
your ad dollars on people who aren't interested.
For example, you don't want to buy a business
opportunity ad in a football magazine unless it is
related to sports. If you are sending your ad to a
general audience, make sure they have a section for
your particular sub-set of that audience.


Enter to win awards for your web site. When
you display the award graphics on your web site,
it will increase your credibility and professionalism.
For example, wouldn't you rather buy from someone
if it's proven by a third party award web site that
they are professional?


Write your ad copy like you're talking directly
to your visitors. Use the words "you", "your", and
"you're" a lot in your ad copy. For example, many
headlines have "you" in them because it looks and
sounds more personal, like "How You Can Lose
(no.) Pounds In (no.) Days!"


Offer other web sites free content to post on
their web site. Include your link on all of your content.
The content should related to your web site because
it will be in front of your target audience. You could
include your link in your resource box or subtly
mention it in your article.


Develop your own opt-in email list by giving your
visitors a reason to give you their e-mail address.
Allow them to sign up to free items and contests.
Just get their permission to e-mail them again in the
future for other things. For example, you could
say, "Sign Up For Your Chance To Win A Color
TV!"


Use a lot of headlines on your web site and e-zine.
Some types of headlines are free offers, questions,
problem solvers, sales, and statistics. For example,
"Free E-book", "Want To Get Out Of Debt?", "Free
Article", etc. You could also turn the headlines into
graphics to make them look more professional.