10 Tips For Writing A Highly Persuasive Ad

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

1. Publish a picture of yourself in your ad. This will
show people that you're not hiding behind your web
site and you're not afraid to backup your product.


2. List how many famous or respected people have
purchased your product in your ad. These people
should be fairly known by your target audience.


3. Publish the results of any tests your product has
passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc.


4. Publish the results of any positive surveys you've
taken from your customers in your ad. Just survey
your current customers and list the results.


5. List any publications that have written about your
business in your ad. It could be a product review,
on a top ten list, an article, etc.


6. List any related books that you've written in your
ad. When you list a book(s) you've wrote, it gives
you credibility because it shows you're an expert.


7. Have a professional looking web site to publish
your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.


8. Publish any endorsements from famous people in
your ad. Some people will think if a famous person,
enjoys your product, so will they.


9. Use a money back guarantee in your ad. This
will remove the risk from your potential customers
and show them that you stand behind your product.


10. Provide testimonials from satisfied customers in
your ad. The testimonials should include specific
and believable results you customers have received.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Add low cost bonuses to your offer that have a
high perceived value. It could be Members Only
sites, e-books, consulting, e-reports, etc. Make
sure they are original and no-one else is giving them
away.


Design your packaging so it sells your products.
Utilize colors and lettering that make your product
more attractive to your prospects. You don't want
colors that make it hard to read. For example, you
don't want dark blue letters on a black background.


People want to save time. They may want to
work less and spend time enjoying life's pleasures.
This will make them feel more relaxed. For example,
you could install a time-saving navigation bar on
your web site. This will save them time when they
are browsing or searching through your web site.


Publish a picture of yourself in your ad. This will
show people that you're not hiding behind your web
site and you're not afraid to back up your product.
For example, it could be a picture of you using the
product you're selling. Another example, it could be
a picture of you in a smart business suit.


Imagine....


Most people are curious about things that could
affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad. For
example, you could say "If you order before June 24,
2002, you will also get a Secret Mystery Gift valued
at $200!"


Get your prospects to imagine agreeing with themselves.
People usually tend to agree with themselves. You can
ask them questions in your ad copy so that they will
agree with themselves and, at the same time, persuade
them to buy your product. Examples: You are a smart
business person, aren't you? You know when you see a
good opportunity, don't you? You want your business to
be successful, don't you? You know that when you
purchase our product, it will make your job easier,
don't you?


Lead your prospects to imagine modeling themselves after
someone they admire. People tend to follow and model other
people. If people read a testimonial, they will read how
the person benefited from buying your product. They will
model themselves after the person and buy the product
because they feel they will gain the same benefits.


Condition your prospects to imagine having a good time.
Use a little humor in your ad copy; it could be the
little extra motivation that will sell your product.
People usually tend to be persuaded easier if they're
in a good mood or even laughing. You could use jokes,
comics, funny pictures or stories to put your readers
in a better mood.