10 Tips For Writing A Profit Producing Ad

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

1. You can get ad copy ideas by studying similar
product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.


2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.


3. Make a complete list of your product's benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.


4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.


5. List all the ways your product is different from
your competition's. Include all the differences in
your ad copy that are better than their product.


6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.


7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.


8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.


9. Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech
support, free servicing, etc.


10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Try auctioning off your products. Set up the
auction software on your web site. Give customers
the option of paying outright or bidding. Some
people think it’s more fun and competitive to try to
outbid people than just hand over their credit card
right away.


Add a "FAQ - Frequently Ask Questions" section
on your web site. People won't email you a question
and leave. They will stay to find out the answer. You
could also publish an ad for your main product or
service on your FAQ web page. If their question is
answered, they may buy that day.


Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market. For example,
you could survey your e-zine subscribers or web
site visitors and just ask them what kind of products
they are interested in buying.


Ask people questions in your ad copy that make
them think about their problems. For example: "Do
you want to be free of debt? Do you want to buy all
the things you dream about?" More examples, "Do
you want to find the love of your life?” “Do you
want to share your life with someone you love?"


*Discover...


Focus your site on your visitors’ desires, not on
yourself. They want to know what's in it for them,
not that you won an award for your business. For
example, don't make your ad mostly about what
you have done, make it about what benefits the
reader will get for buying.


Most people want the latest and newest things
in life. Use words and phrases in your ad copy like
"New", "Just Released", etc. For example, you
could say, "Just Released: A New Healthy System
For Losing 10 Pounds In 1 Week!" Another
example, "Breaking News! Scientists Have Dis-
covered A Revolutionary Way To Eliminate Stress!"


Use the words "you/your" in your ad. People
want to know that you are talking to them. This'll
make them feel important and attract them to read
the whole ad. For example, you could say, "You
could be the winner in our next contest!" Another
example would be, "You are experiencing the
benefits already, aren't you?"


You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.
You'll just need to test each one to be sure. Test
every section of your ad copy too, to increase its
pulling power.