10 Upsell Strategies That Will Increase Your Profits

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

As you know it can be very expensive to attract new
customers. You can cut down on those expenses
by "upselling" to those new customers. For example,
let's say you're selling a computer with a 15" monitor
for $1200. You tell people they can upgrade to a 17"
monitor for only $200 more. That's upselling! Your
goal is to get more money out of the first sale. Below
are ten upselling strategies you can use to increase
your profits.


1. Deluxe Upsell-You could sell a basic product and
tell people for a little more money they can receive the
deluxe edition.


2. Money Upsell-You could offer people the rights
to sell the product they are buying from your business.
You could charge an extra $30 dollars to get the
reproduction rights.


3. Discount Upsell-If you're selling a product people
may order again in the future like shave gel, you could
offer them a second can of shave gel at a discount.


4. Time Upsell-If you're selling a product or service
people subscribe to, like a magazine, you could tell
them if they subscribe for two years instead of one,
they can receive it half off the cover price.


5. Quantity Upsell-This is similar to the discount upsell.
The only difference is you increase the discount by
how many products they order. If they order 3 it's a
10% discount, if they order 5 it's a 15% discount.


6. Package Upsell-When you're selling a product you
could offer similar products in a package deal. Tell
the people the other products are cheaper with the
package deal versus purchasing them separately.


7. Affiliate Upsell-When you're selling a product you
could offer someone else's product as an upsell. You
would have to make a commission on the product in
order to profit.


8. Free Upsell-You could offer a free sample or trial
of your product (your first sale would be free) and
then tell people if they order the full version right now
they will get a discount.


9. Extra Upsell-There are many things you could
charge extra for at the time of sale. It could be gift
wrapping, imprinting, custom designs, etc.


10. Extended Upsell-If your product comes with a
warranty, you could ask people if they would like to
extend the warranty one more year for only $30.


In conclusion, you can use one or all these strategies
to increase your profits at the point of sale. Don't be
afraid to use your imagination to come up with other
upsell strategies.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Join clubs related to your area of business. You
could trade leads with other businesses. Learn new
ways to run your business and sell your products.
You could also create your own online business club.
You could provide private chat rooms, message
boards, articles, etc.


Assume people are going to instantly subscribe to
your e-zine. For example, "Dear Healthy Subscriber".
They will want to subscribe in order to feel healthy.
Another example, "Dear Intelligent Subscriber".
They will want to subscribe in order to feel intelligent.


Allow your subscribers to collect things from each
issue of your e-zine. It could be e-books or software.
They'll tell others and those people will subscribe too.
For example, you could say, "In each issue of our
e-zine we will be giving away a new limited edition
business report! Collect them all!"


Tell your prospects that your product is easy to
use. People don't want to buy a product that they
have to read a 100 page instruction manual. For
example, "Our software is user-friendly, it takes you
step-by-step." Another example, "You'll get a simple
3 step instruction manual that walks you through the
whole scanner set-up."


Attract more subscribers to your free e-zine by
giving them free bonuses like e-books, software,
online services and other incentives. For example,
you could say, "Get A Free E-book For Subscribing
To Our Award Winning Marketing E-zine!" Another
example, "Receive A Free Ad In Our E-zine When
You Subscribe!"


Offer a free affiliate program for your visitors.
They will have to sign up in order to receive
marketing material and commissions. You will
capture their e-mail addresses and affiliates are
easier to sell to because they are already interested
in reselling your product.


Give free e-mail consultations to your customers.
When you e-mail them back your advice, include a
small ad for a back-end product you're selling. For
example, "If you would like to learn more detailed
information about publishing an e-zine, I highly
recommend visiting http://www.(your web or affiliate
site).com".


Share customers with other businesses that have
the same target audience. Offer their product to your
customers if, in exchange, they do the same for you.
For example, if your business is selling toys, you could
cross-promote a business that sells kids’ games. You
both have a similar target audience.


Pick a good name for your business and product.
Your names should be memorable and describe the
kind of product you're offering. Names that rhyme
are easy to remember. If you're selling information
products you may want the word "publisher" in your
business name. You also don't want your name to
have any offensive words or phrases in it.