10 Ways To Increase The Perceived Value Of Your

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

Product

1. Sell your product at a higher price. This increases
the perceived value because people usually associate
the higher priced product as being better.


2. Offer a free trial or sample of your product. This
increases the perceived value because people think
you're confident in your product, so it must be good.


3. Include tons of testimonials on your ad copy. This
increases the perceived value because you have actual
proof of other people's experiences with your product.


4. Load your ad copy full of benefits. This increases
the perceived value because people think they are
getting solutions to a number of problems.


5. Offer an affiliate program with your product. This
increases the perceived value because people can
also make money with your product.


6. Give people a strong guarantee. This increases the
perceived value because it shows that you stand be-
hind your products.


7. Package your product with a lot of bonuses. This
increases the perceived value because people feel
they are getting more for their money.


8. Get your product endorsed by a famous person.
This increases the perceived value because people
think that famous people wouldn't want their name
associated with a poor product.


9. Include the reprint/reproduction rights with your
product. This increases the perceived value because
people can start a business and make money.


10. Get the word out about your product and brand
it. This increases the perceived value because people
believe the brand name products have better quality.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Build credibility for your business by publishing
an e-zine and writing articles. Your customers and
prospects will see you as an expert and trust you.
You could also submit your articles to other e-zines
for republishing and publicity. Just require them to
include your resource box at the end of the article.


Trade other forms of advertising with people who
link to your web site. You could trade e-zine ads,
print ads, autoresponder ads, classified ads, e-book
ads, etc. It doesn't always have to be link for link or
e-zine ad for e-zine ad. Just make sure it's a fair trade
for you.


You could offer your visitors a free web service,
like free e-mail, if they subscribe to your free e-zine.
For example, you could say, "Subscribe to our free
e-zine and get a free bonus e-mail account!” Another
example, "Subscribe to our free e-zine and get a
free autoresponder!”


Most people want to belong to something or a
select group. For example, you could give your
prospects a free membership into your club when
they buy your product. Another example would be
to allow them to subscribe to your private e-mail
discussion list.


Split the cost of online advertising and marketing
by sharing a web site with a similar, non-competing
business. You would both put up half the cost. You
could rotate top positions on the home page. You
could also create products together and split the
profits.


Customize your product or service if you have too
much competition. For example, if you're selling an
advertising book, rewrite part of it and target it just
to pet businesses. Another example, if you're selling
an accounting software, you could change part of it to
sell it as business-to-business accounting software.


Make your content into a story format. People
will want to keep reading to find out what happens
at the end of the story. For example, you could say,
"On Tuesday, June 13, 1988, I was driving to work
and...." Another example, "Just the other day I was
at the store and..."


Use less than seven points in your ad copy. If
you start revealing too many topics, your readers
might get confused and quit reading. Your points
could be your benefits, guarantees, testimonials,
closing, opening, postscripts, and headline. Some
other points would be features, case studies,
customer lists, etc.


Entice people to link to your web site by giving
them something free in return. This'll increase your
ranking in some search engines. For example, you
could say on your web site, "Reprint Our Articles
On Your Web Site!" Another example, "Give This
E-book Away To Your Own Visitors!" Just make
sure they link to your web site in order to give the
items away.