10 Ways To Make Your Ad Command Attention

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

1. Place colorful graphs, pie charts and other charts
in your ad copy. Use charts that will grab a persons
eye and also support your product claims.


2. Highlight buying incentives like free bonuses and
money back guarantees. You could place them in
boxes or in front of a different colored background.


3. Use short sentences or sentence fragments in the
body of your ad copy. A short burst of words can
catch a skimmers eye with one quick glance.


4. Highlight all the important keywords and phrases
in your ad copy. You could use bolding, underlining
and color to highlight the important words.


5. Place attention grabbing pictures above and within
your ad copy. A powerful technique is to use before
and after pictures of people using your product.


6. Use a headline that catches the attention of your
target audience. One of the most effective ways is
to use a free offer as your headline.


7. Make your ad's keywords and phrases standout
by enlarging the text. This technique works wonders
with headlines and sub headlines.


8. Make your products list of benefits and features
stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.


9. Use sub headlines to break up your ad copy and
to capture a skimmers eye. You could make them
even more powerful by highlighting them with color.


10. Use attention grabbing adjectives to describe
your product. For example sizzling, incredible, high
power, ultramodern, killer, eye popping, etc.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

You could tell your visitors what's going to be
published in your next e-zine issue. For example,
you could say, "Subscribe now so you don't miss
our next issue about (topic)!" Another example,
"Subscribe today and learn about how to (topic) in
next week’s issue!"


When you write and give away a free e-book
you will become known as an expert. This will
enable you to gain people's trust and they will buy
your main product or service quicker. You may get
offers from other people wanting you to speak,
consult, coach, etc.


Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc. If the other business doesn't
want to trade, offer them something extra in return.
It could be extra ads, free products, commission,
extra advertising time, etc.


Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message. Haven't you ever visited a web site which
had graphic ads, text scrolling and flashing words
all crammed together? If you have, it was likely you
found it confusing and hard on the eyes and you just
said ‘forget it’.


Sign up to win web site awards. When you win,
some award sites publish your web site link, name
and description on their site. You could tell people
on your web site about the awards you’ve won.
For example, "Here are all the awards we have
won in the past (no.) years:.."


Magnify the size of your prospect's problem in
your ad; show how your product can solve it. The
bigger the problem, the more sales you'll have. For
example, you could say, "Imagine if you never get
out of debt. Imagine falling further and further
behind paying your bills. Well now you won't have
to experience any of these problems again if you
purchase..."


Survey the people who visit your web site. You
could post a survey or questionnaire on your web site.
Ask visitors what kind of products they would like to
see on the market. For example, your visitors might
say they would like to see you sell reprint rights and
personal customized links with your e-books.


Publish your e-zine only on your web site. Have
people subscribe to a "new issue" e-mail reminder.
This could really increase your traffic and sales. Of
course, you could also send your e-zine in HTML
format but some people don't like it or can't read it.
You could show pictures of your products in
your e-zine.


Make sure your web host isn't losing your sales.
If you get an e-mail from someone who told you
that they couldn't access your site, it might be your
host. You should ask them what kind of tracking or
back-up system they use to make sure your web
site is always up and running for business.