10 Ways Web Site Text Can Impact Your Reader's

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

Buying Decision

The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader's
buying decision. Below are ten points to consider
when typing text on your web site.


1. Easy To Read- You want to make it easy for your
visitors to read your text. You don't want to use a light
colored text like yellow on a white background and
you don't want to use dark blue text on a black back-
ground.


2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.


3. Grab Their Attention- You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.


4. Highlight Keywords- You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free, new,
etc. You could use bolding, underlining, italics, color
changing, etc.


5. Sizing It Up- You don't want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can't read
it, it's too small.


6. Don't Use All CAPS!- You don't want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.


7. Font Properly- You want to use a text font that
relates to the product or services your selling. You
don't want to use a comic type font when your selling
business books.


8. Spacing Out- It's important to use spaces properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.


9. I Need Sunglasses- Don't use all bright text colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers'
eyes to the point they just decide to leave your site.


10. Check The Readability- It's important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to
break some of those grammar rules to get your point
across.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Set up a cross-promotion deal with another web
business. Allow them to sell your product as a back-
end product to their existing customer base. The
web business’ product should be related to your
product or service. If not, it may not sell that well
to a different target audience.


Publish testimonials for your free things. It would
increase their value and if they're viral marketing
tools, you'll have more people giving them away.
Another tip is to give testimonials for other people’s
freebies. They might publish it on their web site. You
can using include a link back to your web site too.


Test your new products on the bottom of your
home page or on other pages. You don't want to
take away hits from your best selling products until
others are proven. You could also take your new
products and sell them as upsell or back-end
product till they become more steady earners for
you.


“Joe Blank is the co-author of "Book Title".For more
details visit: http://www.---------------------------------.com
Feel free to reprint this article on your web site or
in your e-zine, just include the resource box.”


Personalize all your e-mail messages so they get
read. Include the recipient's name in the subject line.
This will grab people's attention quickly. For example,
wouldn't "(your name), Learn How To..." get your
attention more than just "Learn How To..."? I
figured you would say that.


Give people the option of buying other products
or add-on products when they decide to buy your
main product or service at the point of sale. For
example, if you were selling a TV, you could offer a
VCR at half off its regular price. Another idea
would be to offer a second TV for discount.


Publish your web site in e-book format. Put the
e-book on a disk or CD-ROM then include it
with your direct mail packages. This can increase
the number of people who buy your product or
service. For example, would people open up your
direct mail envelopes right away if they feel a disk
or CD-ROM in them?


Tell your readers they'll receive surprise bonuses.
This'll raise your readers’ curiosity and make them
want to buy so they can find out what the surprise
bonuses are. You could also not tell them and make
it a real surprise. For example, imagine how you
would feel if you bought a product and got a second
one for free without knowing it ahead of time?


You could end your ad copy with a question that
they will always say yes to. Then they will be used
to saying yes when you ask them to order. For
example, you could say, "You want to be able to
afford the best things life has to offer, don't you?”
Another example, "You want to meet the woman/
man of your dreams, don't you?”