12 Ways To Outsell Your Competition

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

The keys to outselling your competition is to compare
your product to theirs. When you find the differences
between products, use your findings to improve
your product. Below are 12 things you can compare
and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you offer
a higher price and increase the perceived value of
your product? Do you offer easier payment options
than your competition?


2. Packaging- Can you package your product more
attractively? Do the colors of your package relate to
your product? Can you package your product into
a smaller or larger package?


3. Delivery- Can you offering cheaper shipping? Do
you have a high enough profit margin to offer free
shipping? Can you ship your products faster?


4. Benefits- Can you offer more benefits than your
competition? Are your benefits stronger? Do you
have believable proof that supports your claims?


5. Quality- Is your product built and tested to last
longer than your competition? Can you improve the
overall quality of your product?


6. Performance- Can you make your product faster
at solving your customers problem? Is your product
easier to use than your competitions?


7. Features- Can you offer more product features
than your competition? Do your features support the
benefits you offer?


8. Availability- Is your product always available or
do your have to backorder it? Can your product
suppliers drop ship to your customers?


9. Extras- Do you provided free bonuses when your
customers buy your product? Are your bonuses more
valuable than your competitions?


10. Service- Do you offer your customers free 24
hour customer service? Can you provide free product
repair? Does your competition make their customers
talk to a machine?


11. Proof- Can you provide more proof than your
competition that your product is reliable? Can you
provide stronger testimonials or endorsements?


12 Guarantees- Do you have a stronger guarantee
than your competition? Do you offer warranties with
your product? Do you provide an easier return policy?

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Sell a few back-end products that are not related
to your main product but are needed by all humans.
Every customer that buys from you is human. Think
about it - everyone eats, right? For example, you
could say, "Free Bonus 1# A Free $30 Dollar
Coupon To The Restaurant Of Your Choice!"


Think of a domain name for your web site that's
easy to remember. It should be related to what your
business does, sells or provides. If there aren’t any
business names available, use your actual birth name.
You could at least brand yourself. Your own name
will give you credibility.


Reward customers one point for every dollar they
spend. Let's say your customers can get a free
computer for 300 points. That means your customers
will spend $300 on your products and services to get
enough points to get the free computer. You will make
a bigger profit off each customer in the long run.



Improve your business by promoting customer
feedback. Tell them you want their honest opinions
about your business, good or bad. For example,
“Please send us your comments, good or bad.”
Another example, “Let us know how we can improve
our web site or product.”


Allow people to include your free online service
on their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc. For example, you could say,
"Offer This Free Service To Your Visitors By Just
Linking To Our Web Site!"


Test and improve your ad copy. There are many
people who write an ad and never change it. Make
sure you get the highest possible response rate. For
example, run the ad you have ready and see how
many orders you get in a week or month. After that
change the headline or closing and see how many
orders you receive. Continue tweaking your ad till
you get the highest amount of orders per visitors or
viewers.


Give a percentage of your profits to a cause your
customers would like. It could be a charity, school,
environmental improvements, etc. For example, you
could say, "Our business will donate $2.50 from
each product sold to the local library to help teach
kids how to read."


Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
to be of huge value because consulting fees can be
very expensive. You could also create a product by
recording or saving the information you gave them
and selling it to them as a handy reference.


Give visitors a positive experience when they're
at your web site. Provide them with original content
and free things. They'll tell all of their friends about it.
You could also persuade them to tell their friends
about it by starting an affiliate program. It could pay
per sale, per click or per lead.