20 Ways To Increase Your Traffic And Sales With

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

eBooks

1. People love to get free stuff. A free eBook is
perfect. They will visit your web site to get the
free valuable information.


2. Give away the full version of your eBook in
exchange for testimonials. You can use these
customer statements to improve your ads'
effectiveness.


3. When you write and give away a free eBook
you will become known as an expert. This will
gain people's trust and they will buy your main
product or service quicker.


4. Publish your web site in eBook format. Put the
eBook on a disk or CD-ROM then include it
with your direct mail packages. This can increase
the number of people that buy your product or
service.


5. Offer your eBook as a free bonus for buying
one of your main products or services. People
will buy the product or service more often when
you offer a free bonus.


6. Allow people to download your eBook for
free, if they give the e-mail addresses of 3 to 5
friends or associates that would be interested in
your eBook. This will quickly build your e-mail
list.


7. Create a directory of web sites in eBook form.
List peoples web sites in the directory that will
agree to advertise the eBook on their web site or
e-zine. This will give them an incentive to give
away or advertise your eBook.


8. Allow other people to give away your free
eBook. This will increase the number of people
that will see your ad in the eBook. You could
also include a mini catalog of all your product or
services that you offer in the eBook.


9. Gain new leads by having people sign up and
give you their contact information before they can
download your eBook. This is a very effective
way to conduct market research.


10. Make money selling advertising space in your
eBook. You could charge for full page color ads,
classified ads or banners ads. You could also
trade advertising space in your eBook for other
forms of advertising.


11. Give away the eBook as a gift to your current
customers as a way of letting them know you
appreciate their business. Place an ad in the eBook
for a new back end product you're offering


12. Get free advertising by submitting your eBook
to freebie and freeware/shareware web sites. This
will increase the number of people that will down-
load your eBook and see your ad.


13. Make money by selling the reprint rights to
those that would like to sell the eBook. You could
also make even more money by selling the master
rights. This would allow other people to sell the
reprint rights.


14. Hold a contest on your web site so people
can win your eBook. You'll get free advertising
by submitting your contest ad to free contest or
sweepstakes directories.


15. You will gain valuable referrals from people
telling others about your eBook. Word of mouth
advertising can be very effective.


16. Make money cross promoting your eBook
with other people's products or services. This
technique will double your marketing effort with-
out spending more time and money on your part.


17. Increase your e-zine subscribers by giving
away your eBook to people that subscribe to
your e-zine. This will give people an incentive to
subscribe. Allow your e-zine subscribers to also
give it away to multiply your subscribers.


18. Give away the eBook to people that join your
affiliate program. This will increase the number of
people that sign-up. You could also create an
eBook for them to use that will help them promote
your product or service.


19. Give away the eBook in exchange for people
leaving their contact information. This will help you
follow-up with the prospects who buy your main
product or service.


20. Offer a free eBook that contains a couple
of sample chapters. If they like it, give them the
option of ordering the full version. It would work
just like a software demo or shareware.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Give your visitors a free membership inside
your Members Only web site. Have them sign up
to receive a user name and password. You could
create a Members Only e-zine to capture their
e-mail address and membership updates so they
will revisit your web site again and again.


You could publish any positive reviews you have
received about your free e-zine on your web site.
For example, you could say, "Just read this review
from (publication name) about our free e-zine!"
Another example, "Check out our e-zine review in
(magazine name)!"


Provide a chat room on your web site. Your
visitors will want to chat with other people who are
interested in a particular subject. They may also talk
about how they enjoy your products and services.
Your new visitors and prospects may see everyone
chatting and that might persuade them to buy.


Use your free bonuses to create an urgency for
your visitors to buy. Only offer them for a limited
time with your main product. For example, you
could say, “Order before midnight tonight and get
4 FREE bonuses!” Another example, “Order by
June 25, 2002 and get a Free Advertising E-book!”


Give away the e-book as a gift to your current
customers as a way of letting them know you
appreciate their business. Place an ad in the e-book
for a new back-end product you're offering. For
example, you could say, "We Are Giving You This
E-book As A Way To Say Thanks For Being One
Of Our Most Loyal Customers."


Give away the e-book to people who join your
affiliate program. This will increase the number of
people that sign up. You could also create an
e-book for them to use that will help them promote
your product or service. For example, you could
customize it so that each affiliate can have their
affiliate link inside the e-book.


People want to gain pleasure. They may want to
satisfy their appetite or sexual desires. This will
make them feel more fulfilled. Tell your prospects
how much pleasure your product or service will
give them. For example, you could say, "Our
product will fulfill your cravings for rich, delicious
chocolate."


Condition your prospects to imagine you're one of
their friends. People trust their friends, family
or colleagues far more than they will trust your
business. You will have an easier time selling to
them if you write your ad copy like you're their
friend. Give your readers plenty of compliments and
use polite words like "thank you" and "please".
Offer to help them in any way possible.


Influence your prospects to imagine that you stand
behind your product. Begin your ad with a picture of
yourself smiling :-). People use smiles offline to
gain people's attention, create warmth and to win
their trust. Why not use them online too; this will
also show people that you are not hiding behind
your web site and that you're very confident about
your product.