4 Alternative Ways To Gain Lifetime Customers

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

You will always have more people that turn down
your offer than actually buy. They might not have
bought because of your price, payment options,
or any other possible reason. You will just end up
loosing all these potential lifetime customers.
However, there are many ways you can minimize
the loss of these prospects.


One way is to accept barter offers for your product.
Maybe the person can't afford to buy your product.
They may have something you could use in your
business or personal life. If the barter deal isn't fair
enough, either of you could add in some cash. You
may not make money but, they might buy other
products you offer.


Another way is to include a negotiation offer at the
end of your ad copy. Tell your reader if there is
something they don't like about your offer, they
could contact you and negotiate a different buying
offer. They may not like your price, guarantee,
shipping methods, payment options, etc. You can
gain a potential lifetime customer by being flexible
with your offer and negotiating instead of loosing
them.


A simple way to attract lifetime customers would
be to give people a freebie. The freebie should be
related to the other products or services you sell.
You may not be getting paid for the freebie, but
you will get a lot more people using one of your
products because it is free. If they are impressed
by your free product there is a high chance they'll
buy your other products in the future.


The last way is to sell your product at the price it
costs you to produce or buy it. You will usually
sell more products at a lower price than your
competition which equals more potential lifetime
customers. You will break even in cost but you'll
make your profit from the upsell and backend
products your sell your lifetime customers.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Take on as many of your business' chores as you
can handle; outsource what you can't. Only you can
determine how your business operates. You don't
want too many people making all your decisions,
but you don't want to take on so much responsibility
that you become a workaholic.


Create and follow short/long-term goals for your
business. The short-term goals can create early
success and the long-term goals can create future
success. Design each goal so they all add up to your
ultimate goal. Don't make your goals too unrealistic
otherwise depression and frustration could move you
farther away from them.


Publish testimonials on your ad copy. They will
give your business credibility and you'll gain people’s
trust. It's important to include the person's full name
and location with the testimonial. For example, "Jon
Goodhart, Auto Mechanic, Wooster, Ohio."


Survey your target audience to find out things
you have in common with them and use them in
your ad. People like people who are like themselves.
For example, you could say, "Like you, I also have
been scammed in the past.” Another example, “You
and I both know that it sucks to pull weeds by
hand.”


Show your prospects that you are an expert,
because authority can persuade people to buy.
You could publish an article, write an e-book, etc.
For example, you could sign you sales letter, "(your
name) Author of the e-book (title)." Another
example "(your name) Ph.D."


Design your ad copy to target your visitors’ goals,
dreams and desires. Allow your product to attract
their emotional and physical needs. For example, if
your target audience is fantasy football fans, your
product could inform them of good players to draft
and strategies how to win. You could say "How To
Easily Win Your Fantasy Football League." Their
emotional needs are to win and beat the other
players.


Solve your customers’ complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them. You could set
up a handy FAQ (Frequently Asked Questions) list.
You could also add more ways they contact you
faster, like by e-mail, phone, web message system,
fax, instant message, cell phone, etc.


Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to better your product and service. You
could give the free surprise gifts, survey your
customers, take all their opinions and questions
seriously, set up focus groups to improve your
product, etc.


Give your prospects extra confidence so they
will order. Use endorsements, testimonials, a
strong guarantee or warranty, etc. For example,
you could say, "I'm going to allow you to try out
our product for a full 60 days without billing your
card!"