42 Deadly Ad Copy Sins That I've Made

By Anders Eriksson - Owner and Webmaster of
Make Money with Google Adsense - Earn Extra Money with Google Adsense
(Your are free to print this article on your own website as long as you keep the byline above)

I have read thousands of ad copies online and offline
over my lifetime. I have read excellent ad copies that
made me buy right away and some that may have had
a decent product, but had a poor ad copy that turned
me away.


Now that I am in business, I have written some of my
own ad copies. Some of them have worked, some of
them have bombed. The key is to keep changing and
testing your ad copy, don't just write one and then
stop. I don't have a college degree in copywriting, but
I know to learn from the mistakes and never give up.

Below I've made a list of 42 deadly ad copy sins that
I've made over the years and that you can learn from:

-no compelling headline
-no believable testimonials
-no sub headlines
-no attractive benefits
-no features
-no strong guarantees
-no asking or answering questions
-no proof of benefits offered
-no contact information for questions
-no endorsements
-no conversational writing
-too long of sentences
-no deadline to order
-no free trials
-spelling mistakes
-grammar mistakes
-too light of text
-too dark of background
-ad copy doesn't blend together
-no breaks in ad copy
-no bullets
-ad copy in all CAPS
-few ordering options
-no visual aids
-no comparison to competition
-no reminding of benefits or deadlines
-no information about your business
-no appealing adjectives
-no appealing phrases
-too large of text
-too small of text
-no emotional appeal
-too large of paragraphs
-no story telling
-no underlining or bolding of keywords
-too short of ad copy
-too long of ad copy
-no facts or case studies
-hard to understand jargon
-no free bonuses
-too low of price
-too high of price

Don't get me wrong, not all 42 of my ad copy sins will
apply to each and every ad you write. It is just a list
you can use in the future. If you currently have an ad
copy, compare it to the list right now. Your ad copy
could make or break your sales.

Earn Extra Money Online with these Tips:
By Anders Eriksson - Owner and Webmaster of
Money-Adsense.com - Earn Extra Money with Google Adsense
(Your are free to print these tips on your own website as long as you keep the byline above)

Tell your potential customers about the mile-
stones and goals your business has achieved. It
could be a sales goal, customers served goal, etc.
For example, you could say, "Last year we
answered over 100,000 customer service calls and
e-mails, and solved every problem our prospects
and customers had."


Sell your products at a wholesale price to retail
web sites. You could sell them individually or in
bulk. You could charge normal consumers a monthly
or yearly subscription fee to buy your products at
wholesale prices. You could also sell them for
wholesales prices if they link to your web site or
run your ad in their e-zine.


Make your target audience's experience reading
your ad positive. You could educate them, tell a
joke to make them laugh or compliment them to
make them feel good. If their experience is enjoyable
that's all it might take for them to decide to buy your
product, subscribe to your free e-zine or join your
affiliate program. All these actions can lead to income
for you.


Publish the results of any positive surveys you've
taken from your customers in your ad. Just survey
your current customers and list the results. For
example, "2557 first-time customers out of 2600
surveyed say they would buy our product again!"


You Can...


Have some mugs imprinted with your web site
address and other business information. Use them
when you have company or give them away to
friends and family as gifts. You could donate some
to the local coffee shops and increase your web site
exposure.


Gain new leads by having people sign up and
give you their contact information before they can
download your e-book. This is a very effective
way to conduct market research. For example, you
could get their first and last name, e-mail address,
web site address, mailing address, etc.


Give your prospects extra incentives so they will
order quicker. It could be free shipping, a faster
shipping option, free gift-wrapping, etc. For example,
you could say, "Free gift-wrapping to the first 1000
people who order." Another example, "Free
shipping to anyone who orders before (date)."


Design your web site to be less confusing. Don't
use a lot of graphics, links or anything that takes
away from your sales message. People will get
frustrated and want to leave your web site if they
get confused. People want an enjoyable and
relaxing experience when they visit your web site.
If they don't get that, they may never come back.